The March 2026 Netflix documentary, “Inside the Manosphere,” from Louis Theroux, the British-American filmmaker known for immersive investigative documentaries, sparked a predictable wave of cultural hand-wringing over extreme rhetoric and toxic gender dynamics.
But combining misogyny with money is not a modern internet invention. It is a highly optimized update to a very old sales funnel. Convincing young men of their supposed inherent superiority — and charging them for the privilege — is a business model that predates the internet by over a century.
Snake oil and old stereotypes
The delivery mechanism is new, but the product relies on ancient social anxieties. For generations, ambitious but directionless men have been prime targets for wealth gurus who leverage gender bias as a marketing tool.
In the past, this meant buying mail-order success courses from early 20th-century figures like Elbert Hubbard or studying Napoleon Hill’s 1937 classic “Think and Grow Rich,” which explicitly targeted men with a mindset of masculine dominance.
By the 1980s and 1990s, the grift evolved into late-night infomercials, where salesmen like Don Lapre sold real estate secrets using rented props and luxury signaling.
Today, the rented yachts have simply been replaced by leased supercars. The technology has evolved, but the financial motivation remains the same. These influencers act as modern-day salesmen, pitching an outdated hierarchy that they fund primarily by claiming to sell you the secret to maintaining it.
Visual signaling as a marketing funnel
Most media coverage treats the outrageous statements and luxury flexing as the core issue. In reality, it is simply a customer acquisition strategy. Outrage is the cheapest way to guarantee algorithmic reach.
Every viral clip of an influencer screaming about modern dating or flashing a luxury watch serves as top-of-funnel marketing. The goal is to capture attention on free platforms like TikTok or YouTube, then quickly drive those viewers toward paid private communities. The extreme behavior is a calculated business expense.
The louder the provocation, the lower the cost of acquiring a new paying customer.
The math behind the mentorship
Once inside the funnel, the real monetization begins. These creators rarely rely on standard ad revenue. Instead, they push young followers into paying for private chat rooms, paid investment tips, and exclusive self-improvement courses.
For example, Myron Gaines runs Castle Club Premium for $98 a month, while The Real World — promoted heavily by figures like Justin Waller — costs $49 a month.
The UK’s Financial Conduct Authority issued a warning stating that HSTikkyTokky’s financial firm may be operating without regulatory permission. Theroux himself invested 500 pounds into one such scheme — within a month or two it had almost entirely disappeared in fees and losses.
The economics are brutal for the consumer. Mathematically, paying a high monthly subscription for what is likely generic business advice is a terrible investment. The primary revenue stream for these creators is rarely the business model they preach. The actual business is the recurring subscription fee extracted from the followers themselves.
A profitable cycle of dependence
The ultimate irony of the manosphere economy is the inherent conflict of interest between the creator and the consumer. These influencers preach total financial independence, self-reliance, and breaking free from the traditional corporate system.
Yet their entire revenue model depends on their audience never actually achieving those goals. If a follower truly became wealthy and self-sufficient, they would cancel their monthly subscription. The system requires these young men to remain perpetually hungry, insecure, and dependent on the next piece of paid advice.
What they are selling is not expertise, not a proven system, not a credential. It is a front-row seat to someone else’s excessive lifestyle — and the illusion that the observer is a protege learning from the master.
The rhetoric is outrageous. The con is predictable and expensive. These creators extract money from gullible participants who could instead take advantage of more quality and free financial information than any generation before them.
Instead, they drink the Kool-Aid, pay the monthly subscription fee, and make their “role model” a little richer. Losses are completely avoidable if you see through them and financially devastating if you do not.
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